A slow page load is penalized by the search engines and has an impact on your ranking. The slower your page speed, the lower your page will be placed in the Google search result list.
A bad User Experience can cost you a loss of revenue if your target has to wait too long to get what they are looking for. They will just close your website and go the next search result.
The higher your page ranks in the search result list and the better the UI/UX, the chances of converting each visitor of your website to a potential customer increases tenfold!
Your website is the first impression of your business to a visitor. Page speed has a deep impact on it. Faster the speed, better the impression of your business as a Brand.
A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.
Quick page loading is a key factor in a consumer’s loyalty to an eCommerce site, especially for high spenders. 79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from the same site again.
Google is going to use mobile page speed as a key metric for the ranking of mobile pages in search engine results in the future.
2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.